Led the successful redesign and launch of HealthPartners' web app. Streamlined user flows and overhauled navigation, achieving a 42% increase in task completion rate.

Reduced onboarding friction by providing users with an intuitive in-app activation experience that aligns with our mobile-first approach.

Simplified complex user journeys in an outdated interface. Implemented 10+ new features and a significantly enhanced user experience based on user testing results.

Aligned vision and function with business team. Created effective user experience, participated in usability testing and contributed to pattern library.